A 4-day-event on a 5-star-hotel in the beautiful beaches of northeast Brazil were casual was the main theme. The idea was to present all the numbers from the last FIFA World Cup (FWC) that took place in South Africa and give space for the sponsors learn the best way of working their brands for 2014.
This one was much bigger. It was the first time that FIFA, sponsors and local authorities were on the same place at the same time to discuss the best opportunities and make plans for the 2014FWC. Over 2 days there were able to talk about the stadiums, local law of each state, strategies and of course, play soccer!