"Vila" is the name we give to a group of small houses that share the same entrance on a private street. They are usually very charming and common in Sao Paulo. Besides the security that Vilas provide they also function as a big family where 3 to 10 households can keep their own individuality but get to know on a deeper level their neighbours.
It was the perfect analogy to Whirlpool's brands and product lines. Each house had its own personality inside and outside. I personally direct the team responsible for creating the scenes mixing real products with printed volumetric panels.
We had real actors on a carefully written script that exaggerated the type of consumer for each product line. They were able to walk in and out each house and after a while their houses would open making it an instant association of consumer and brand/line.